An overview of our range of own brand dog foods:
All of our own branded dog food has been developed with leading experts in both dog and cat nutrition and are made with only the highest quality raw materials.
Hypoallergenic & Super Premium
Our super premium range is hypoallergenic, this means it is formulated without wheat and wheat gluten and therefore suitable for dogs and with susceptible to reactions to these ingredients. The range comprises the very best nutrition for all sizes, ages and lifestyles of pet – however sensitive they may be. Our range is made in the UK. We believe than you cannot find a better value dry pet food. Let your dog be the judge.
Your pet’s health and happiness depends on you and the food you choose
In order to stay healthy, active and happy pets, like humans, need a balanced diet containing a wide range of nutrients, made easily available in a table food.
Protein
The type of protein, its source and digestibility are very important for your dog’s health. Meat is the best source of protein for your pets with a balance of amino acids from animals and plants for ideal performance. When a protein is consumed it is broken down into separate amino acids that are used as building blocks for healthy growth and tissue repair.
Oils & Fats
Oils and fats are required in a dog’s diet to provide essential energy and fatty acids such as Omega 3 and Omega 6. They are included in numerous parts of health incorporating skin and layer condition, cerebrum and eye health and reproduction.
Carbohydrates
Carbohydrates are a good source of energy in pet food; they consist of easy to digest starches and more multifaceted carbohydrates such as fibre. Potato, rice and peas are all excellent sources, encouraging lower feed requirements and smaller, firmer stools.
Vitamins & Minerals
These are essential for the long term health of your pet. Vitamins are necessary for many of the body’s processes and they can act as antioxidants which help prevent ageing. Minerals are required for healthy bones and skin.
Functional Ingredients
These high performance ingredients are added to the diet for specific nutritional benefits:
- MOS & FOS: For gastrointestinal health and performance.
- Glucosamine, Chondroitin & MSM: Shown to promote the maintenance of joints.
- Yucca: Aids digestion and reduces faecal odours.
- Allergy-X®: A unique blend of herbs may help to alleviate “allergic signs such as itching, hair loss and mucky ears”.
- Verm-X®: A natural herbal product that may help to control internal parasites
Super Premium Puppy Food
Puppies require a diet that is rich in nutrients and that is both high in energy and incredibly delicious!
- Multiple animal protein sources which may help to prevent allergies in later life
- Promotes joint repair and mobility
- MOS & FOS for healthy digestion
Analytical Constituents:
Crude Protein 30%, Crude Oils and Fats 14%, Crude Fibres 2.5%, Crude Ash 9.5%
Composition:
Poultry Meal, Rice, Maize, Oats, Poultry Fat, Beet Pulp, Fish Meal, Chicken Hydrolysate, Brewers Yeast, Egg Powder, Linseeds, Salmon Oil, Minerals, Vitamins, DL- Methionine, Mannanoligosaccharides, Fructooligosaccharides, L-Carnitine, Yucca Schidigera Extract, Glucosamine, Methylsulfonylmethane, Chondroitin Sulphate
Available to buy in store today in bag sizes 2.5kg, 7.5kg and 12kg
Large Breed Puppy Salmon And Potato
A complete dog food which is ideally suitable for large breed puppies and young dogs that have a sensitive digestion.
- High levels of fish and potato for optimum palatability and small firm stools
- Maintains healthy skin & coat
- Larger kibble for more robust puppies
Analytical Constituents:
Crude Protein 27%, Crude Oils and Fats 15%, Crude Fibres 3.5%, Crude Ash 7%
Composition:
Salmon (24%), Potato (15%), Salmon Meal (11%) Potato Protein (11%), Barley, Oats, Poultry, Fat, Peas, Beet Pulp, Salmon Digest, Salmon Oil, Minerals, Vitamins
Available to buy in store today in bag sizes 2.5kg, 7.5kg and 12kg.
Chicken And Rice
A complete dog food which is ideally suitable for adult dogs with a sensitive digestion.
- Yucca Schidigera extract which may help to reduce faecal odour
- Maintains healthy skin & coat
- Single source protein for a sensitive digestive tract
Analytical Constituents:
Crude Protein 20%, Crude Oils and Fats 8%, Crude Fibres 4%, Crude Ash 9%
Composition:
Rice (26%), Poultry Meal (26%), Barley, Oats, Poultry Fat, Beet Pulp, Fish Meal, Brewers Yeast, Minerals, Vitamins, Yucca Schidigera Extract.
Available to Buy in store today in bag sizes 2.5kg and 12kg
Lamb And Rice
A complete food with lamb as the main protein source – an ideal alternative for dogs with sensitivity to chicken and beef and formulated without wheat and wheat gluten.
- High levels of lamb and rice for optimum palatability and small firm stools
- Maintains healthy skin & coat
- Single source protein for a sensitive digestive tract
Analytical Constituents:
Crude Protein 22%, Crude Oils and Fats 8.5%, Crude Fibres 2.5%, Crude Ash 8.5%
Composition:
Lamb Meal (26%), Rice (26%), Barley, Oats, Brewers Yeast, Poultry Fat, Beet Pulp, Lamb Digest, Minerals, Vitamins, Yucca Schidigera Extract
Available to buy in store today in bag sizes 2.5kg and 12kg. Also available with Verm-X
Turkey And Rice
An excellent hypoallergenic alternative to the chicken or lamb which provides and complete food for adult dogs.
- High level of turkey and rice for optimum palatability and small firm stools
- Maintains Healthy skin and coat
- Single source protein for a sensitive digestive tract
Analytical Constituents:
Crude Protein 21%, Crude Oils and Fats 10%, Crude Fibres 4%, Crude Ash 7.5%
Composition:
Turkey Meal (26%), Rice (26%), Oats, Barley, Linseeds, Lucerne, Poultry Fat, Minerals, Seaweed, Vitamins.
Available to buy in store today in bag sizes 2.5kg and 12kg
Senior And Light
A nutritious, tasty diet for the older dog. Can also be used as a light alternative for dogs who require a weight loss programme.
- Low fat content to promote a lean and healthy body condition
- Promotes joint repair and mobility
- Vitamins and minerals to maintain a healthy immune system
Analytical Constituents:
Crude Protein 20%, Crude Oils and Fats 7%, Crude Fibres 5%, Crude Ash 7%
Composition:
Rice, Fish Meal, Barley, Oats, Poultry Fat, Beet Pulp, Peas, Brewers Yeast, Minerals, Vitamins, Yucca Schidigera Extract, Glucosamine, Methylsulfonylmethane, Chondroitin Sulphate
Available to buy in store today in bag sizes 2.5kg and 12kg
‘Small Bite’ Adult Chicken And Rice
A complete dog food that is ideally suitable for adult dogs with a sensitive digestion and small mouths.
- Yucca Schidigera extract which may help to reduce faecal odour
- Promotes joint repair and mobility
- Smaller kibble for smaller breeds
Analytical Constituents:
Crude Protein 20%, Crude Oils and Fats 8.5%, Crude Fibres 4%, Crude Ash 9%.
Composition:
Rice (26%), Poultry Meat (26%), Barley, Oats, Poultry Fats, Beet Pulp, Fish Meal, Brewers Yeast, Minerals, Vitamins, Yucca Schidigera Extract
Available to buy in store today in bag sizes 2.5kg and 7.5kg
‘Small Bite’ Adult Salmon And Potato
A highly palatable complete dog food which is especially suitable for small breed dogs.
- Smaller kibble for dogs with a small bite
- Oral health – maize adds a crunchy and fibrous texture
- Highly palatable – ideal for fussy eaters
Analytical Constituents:
Crude Protein 23%, Crude Oils and Fats 12%, Crude Fibres 4%, Crude Ash 7%.
Composition:
Salmon (includes 36%; 23% Salmon, 13% Salmon Meal), Potato (24%), Oats, Maize, Sugar Beet Pulp, Poultry Fat, Salmon Oil, Salmon Digest, Minerals, Vitamins.
Available to buy in store today in bag sizes 2.5kg and 7.5kg
Large Breed Chicken And Rice
A classic hypoallergenic dog food suitable for all the requirements of large breed dogs.
- Large kibble for the bigger, more robust dog
- Promotes joint repair and mobility
- Maintains healthy skin and coat
Analytical Constituents:
Crude Protein 23%, Crude Oils and Fats 14%, Crude Fibres 4%, Crude Ash 7.5%.
Composition:
Poultry Meat (26%), Rice (26%), Barley, Oats, Poultry Fat, Beet Pulp, Chicken Hydrolysate, Brewers Yeast, Salmon Oil, Minerals, Vitamins, Glucosamine, Methylsulfonylmethane, Chondroitin Sulphate.
Available to buy in store today in bag sizes 2.5kg and 12kg
Salmon And Potato
A highly palatable food which is especially suitable for fussy eaters.
- Oral health – maize adds a fibrous and crunchy texture
- Highly palatable – perfect for fussy eaters
- Maintains healthy skin and coat
Analytical Constituents:
Crude Protein 23%, Crude Oils and Fats 12%, Crude Fibres 4%, Crude Ash 7%.
Composition:
Salmon (includes 36.5%; 24% Salmon, 12.5% Salmon Meal), Potato (26%), Oats, Maize, Beet Pulp, Poultry Fat, Salmon Digest, Minerals, Salmon Oil, Vitamins.
Available to buy in store today in bag sizes 2.5kg and 12kg
Duck And Potato
No Added Cereal Or Grains
A complete dog food which is ideally suitable for adult dogs with a sensitive digestion and small mouths.
- Yucca Schidigera extract which may help to reduce faecal odour
- Promotes joint repair and mobility
- Smaller kibble for smaller breeds
Analytical Constituents:
Crude Protein 26%, Crude Oils and Fats 12%, Crude Fibres 4%, Crude Ash 10%.
Composition:
Potato (26%), Duck Meal (26%), Peas, Beet Pulp, Poultry Fat, Brewers Wheat, Linseed, Chicken Hydrolysate, Minerals, Vitamins
Available to buy in store today in bag sizes 2.5kg and 12kg
Fish And Potato With Allergy – X
No Added Cereal Or Grains
A hypoallergenic blend of fish and potato, formulated without grains or cereals. Contains Allergy – X which may help to alleviate common skin issues.
- Formulated without grains or cereals
- Highly palatable – ideal for fussy eaters
- Contains Allergy – X
Analytical Constituents:
Crude Protein 23%, Crude Oils and Fats 12%, Crude Fibres 3.5%, Crude Ash 8%.
Composition:
44% Fish (Salmon 18%, Salmon Meal 8%, Blended Fish Meal 8%, Trout 7%, Salmon Oil 1.65%, Salmon Gravy 1.65%), 36% Potato (Dried Potato 18%, Dried Sweet Potato 18%), Pea Starch (7%), Beet Pulp, Lucerne, Sunflower Oil, Minerals, Vitamins, Allergy – X (0.3%)
Available to buy in store today in bag sizes 2.5kg and 12kg